Hybrid label and collective, New York.
Cultivated Sound is a hybrid between a collective and label in Brooklyn, New York. We are focusing on showcasing artists locally and internationally. Our mission is constantly evolving as we strive to integrate programs with collaborators and residents. To cultivate music as sound and introduce new music breaking genres.
NODES
Maŕa Peralta Studio
Permanent Collection Lookbook Campaign
Art Director
February 2020
I conceived the creative direction for this campaign and led production and casting for the shoot, translating the studio's ready-made, genderless design ethos into a cohesive visual story. I directed the lookbook concept from casting through final sequencing, collaborating with Julius Demoolina on the lookbook's graphic design, and worked alongside my creative partner to bring the collection's steel and hardware construction to life on camera.
Maŕa Peralta is a jewelry label for the resistance.
Reconstructed and made in New York.
For all, unisex.
Lookbook Design
Production / Casting / Art Direction: Maŕa Peralta
Art Direction: Chamberlain Zhang
Photography: John Bain Griffith
Model: Kara Gall
Stylist: Katelyn Johnson
Lookbook Concept / Direction: Maŕa Peralta
Lookbook Graphic Designer / Art Director: Julius Demoolina
Cultivated Project
Art Direction: Chamberlain Zhang
Photography: John Bain Griffith
Model: Kara Gall
Stylist: Katelyn Johnson
Lookbook Concept / Direction: Maŕa Peralta
Lookbook Graphic Designer / Art Director: Julius Demoolina
Cultivated Project